Email marketing in FileMaker just got better. 360Works CloudMail is a plug-in for sending outbound e-mail messages and monitoring e-mail interactions using Amazon Web Services. Version 2.0 is now available making CloudMail faster and easier to use. Analytics included!
CloudMail lets you efficiently send e-mails from FileMaker to any size audience - a single recipient, a 30-person department, a 20,000 person newsletter list, or a million person municipal database. In addition to sending, it tracks who receives the message, who views it, and who clicks any links in the message. It handles unsubscribe requests automatically, and if a recipient files a complaint with their ISP, they are automatically excluded from future mailings. Undeliverable e-mail messages are reported as well, so you can keep your mailing list fresh.
This works by offloading all e-mail delivery and tracking to various services managed by Amazon Web Services (AWS). Using Amazon's Simple Email Service (SES), CloudMail is capable of sending hundreds of messages per second to millions of recipients. When recipients interact with the emails by opening them and clicking links, this activity is reported and stored on Amazon servers until it is downloaded back into your FileMaker database, using the CloudMail plug-in.
(For documentation on CloudMail set up and Amazon Web Services account set up, please view our 360Works CloudMail Getting Started Documentation)
If you've attempted to send out your own mass e-mails using FileMaker's built-in sending feature or an e-mail sending plugin (such as our 360Works email plug-in), you've probably encountered difficulties with using your ISP's mail server. Sending throttling, blacklisting, and blocking your access to 3rd party SMTP servers are common. CloudMail avoids all of these issues, because it bypasses your ISP's server and communicates with Amazon Web Services using standard encrypted web calls on port 443.
If you have used commercial e-mail delivery services, you may wonder why you should switch to CloudMail. CloudMail is fundamentally different than these services, because rather than just exporting your e-mail list, the whole process is driven by your own FileMaker scripts. You can send a single message to everybody or send a customized message to each recipient. The delivery results are streamed directly into your FileMaker database, where you can create your own reports and relationships. In addition, the per-delivery cost is extremely low it's free for up to 62,000 messages per month, and approximately $1 per 10,000 messages after that. See the pricing details below.
To help explain the difference between when you should use 360Works CloudMail and when you should use 360Works Email Plug-in, here is a feature chart:
|360Works CloudMail||360Works Email plug-in|
|Good for sending single emails||X||X|
|Good for sending up to a hundred emails||X||X|
|Send mixed part e-mails (HTML and plaintext)||X||X|
|Receive incoming e-mails||X|
|Customize email headers||X|
|Sends SMS and IM messages||X|
|Good for sending thousands or millions of emails||X|
|Upload and link to attachments on Amazon S3||X|
|Automatic de-duping feature||X|
|Automatic unsubscribe feature||X|
|Report deliveries and bounces||X|
|Track views and clicks||X|
|Works without an SMTP server||X|
360Works CloudMail includes 12 months of free maintenance from the date of purchase, which entitles you to receive all updates (both major and minor) at no cost. When your maintenance term ends, you may optionally choose to renew for $95 for an additional 12 months. If you choose not to renew, you will no longer receive any updates (major or minor), but the license never expires - you will permanently own the version you have at that time.
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What kind of licenses are there?
CloudMail has a single license type: The Enterprise license for unlimited users within a single organization.
Will it run on Windows/Mac? What version of FileMaker is required?
Yes, all of our plugins are designed to run on Mac OS X (10.6+) as well as on Windows (XP+ or Server 2003+).
|Mac OS X 10.5 or
|Mac OS X 10.6 or
|Windows XP or later|
|FileMaker 4-10||FileMaker Pro 11 or later required|
|FileMaker Pro 11 - 15||X||X|
|FileMaker Server 11-15||X||X|
What about Web Publishing and FileMaker Server?
If you purchase the Enterprise License (see below), then you will be able to use the plugin with the FileMaker Web Publishing Engine. This means that when you use our plugins in your FileMaker scripts, they will work the same way with Instant Web Publishing (IWP) or WebDirect. It also means that your Custom Web Publishing applications (with XSLT, PHP, or any other web technology) can call FileMaker scripts that use our plugins.
Can I use this plugin with my FileMaker runtime solution?
Yes, all of our plugins work in FileMaker runtimes solutions, just copy the plugin to the runtime's Extensions folder.
What about FileMaker Go?
If you'd like to add plug-in functionality to a mobile solution, there are a number of options available. Plug-ins cannot be installed directly on a iPhone or iPad, but you can trigger a script on a machine that does have the plug-in installed. Using FileMaker Server, you can have routine scripts that will process all the outstanding function calls. For an example on how to do this, see this article on accomplishing this with Plastic. Alternatively you could integrate RemoteScripter to trigger server side scripts. Finally, FMRPC is a separate product developed as a collaboration between Skeleton Key and 360Works.
There are more Questions and Answers on our product support site.
Purchase the Portfolio Bundle to obtain an Enterprise license of this product which allows for unlimited users within a single organization.
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